2023 Effie Award Winner
When Caesars entered the sportsbook arena in 2021, the category felt functional and transactional, aimed solely at hardcore bettors. As a brand with entertainment at its core, we created a campaign that felt like a modern Coliseum—inclusive, entertaining and rewarding—and extended the excitement of betting to a broader group of sports fans. We injected more fun into the category, and created incredible brand growth over the 2021-22 football season: unaided awareness (2% to 26%), market share (3.4% to 16.6%), and number of bets placed (+180%) all skyrocketed.
