Here Comes the Reign
Our team at Caesars Digital was asked to create a game-changing, brand campaign for Caesars Sportsbook. And do it quickly. With the beginning of the NFL season just 99 days away, we needed a comprehensive look and feel that could drive instant market recognition and multimillion dollar revenue growth. Enter our Caesar, JB Smoove, and a carefully curated visual library that could be applied to all of Caesars Sportsbook’s marketing. This effective brand broke through in a crowded gaming landscape, driving brand awareness up more than 20% in its first year.
