Brand Expression
What’s in a brand? Everything. That’s why, when it came to our company’s new brand expression, we looked at ev‑er‑y‑thing. In successful partnership with Havas, we rethought color (including accessibility), photography, tone of voice, illustration, and more, to ensure that our brand epitomizes our transformational purpose. The result: an inspiring brand expression—including our very own typeface—that reflects our innovative legacy while moving TD Ameritrade in a fresh, modern direction.
